Search engine optimization, or SEO for short, is a process by which the number of visitors to your website grows. It consists of changes to the interface as well as the layout of your site to increase crawler attractivity. As well as increasing the traffic to your site, SEO also ensures the quality of visitors you receive is high and organic. SEO ensures that your site sits at a higher rank for the search engine’s relative keyword searches. For example, if you have a site on school fundraising, your page will be more likely to appear higher up and more visible to visitors when ‘school fundraising’ is searched.
How Does Search Engine Optimization (SEO) Work?
Search engines strive to provide quality content to their users. When a user does a search, they expect to find relative content of worth to their cause. To achieve this, search engines send bots known as ‘crawlers’ around the web to scout the content of pages. This helps them better understand what a site is about, how easy it is to navigate, how easy it is to read. Sites that score as more user-friendly get rewarded with higher rankings when keywords are searched. In other words, if your site is deemed to be engaging and effective to a cause, your website has the potential to appear first among related searches.
Search Engine Optimization (SEO) and My Business.
By improving your SEO through following marketing guidelines and user-friendly introductions, you can begin to expand your visibility to web crawlers. In turn, you are expanding your visibility to search engines. By increasing your visibility through engaging SEO content as well as relative keyword content, you can increase your chances of climbing the search engine rankings, bringing in more targeted and natural traffic, and reaching new customers in the process.